Yahoo! Election Hub
Everything you need for the 2024 election
Lead product designer
2023
Internal testing
Status
Time
Role
Overview
The story needs to be told comprehensively
Yahoo's current election center aggregates all reports and employs a traditional infinite scroll for display. Informed by insights from UXR studies and metrics, our objective is to enhance the user experience by providing a comprehensive narrative and a holistic view of the election's dynamics.
Problems
Yahoo made minimal efforts in the pre-election phases
In the current election center, Yahoo only emphasized election week’s data to users, neglecting earlier phases and presenting fragmented news content. As a result, visitor numbers have been declining year over year.
The key issues
Indifference &
Political Fatigue
Lack of contextual content
Lack of candidate information
Lack of
policy content
Goal
Informative, Comprehensible, Guiding
Our goal is to keep voters well-informed by providing comprehensive updates and offering systematic guides, particularly for young or first-time voters. This encompasses gaining a big-picture overview of both competitive and non-competitive races and comprehending the importance of specific contests.
Layout arrangement
Indifference & Political Fatigue
There are four sections designed on the site to resolve the first issue. Arrange the diversified sections with the latest news placed at the beginning.
Timely updates area
Contextual guiding area
Policy-focused area
All related articles (Infinite scroll)
Timely updates area
Indifference & Political Fatigue
Curating editorial content to provide users with timely and updated milestones.
Latest updates
From the primary/caucus to the election day, it provides users with a clear visual reminder of how the election matters to them.
Key dates
Contextual guiding area
Lack of contextual content & Candidate information
For young and first-time voters, limited knowledge raises the learning cost, discouraging participation in voting and fostering tendencies to idolize candidates or parties.
Top reads
This section is designed to assist users by providing curated articles, allowing them to quickly grasp fundamental knowledge and understand the big picture.
Policy-focused area
Insufficient policy-focused content
The aggregated content unveils the hidden policy reports. This aids users in refocusing on how candidates align with their expectations.
Relevant policies
