Time
2023
Status
Launched
Role
Lead product designer
ABOUT
The Yodel Newsletter
2019-2023
The Yodel is a 3-year-old briefing newsletter. It’s a daily roundup of news sports, finance and more. It features 7 sections, 1 lead image followed by 3 unrelated stories.
PRODUCT ANALYSIS
Currently, the Yodel serves 1 million subscribers but faces many challenges
PAIN POINTS
The issue doesn't solely come from the user; it also involves the product stakeholders
From the outset, the project involved numerous stakeholders, and tensions emerged due to the strong and conflicting opinions between the editorial and product management teams.
After facilitating several co-creation sessions, the goal is now aligned with all stakeholders.
THE NEW STRATEGY
How might we make the reading experience memorable, habitual, and growing?
PRODUCT OVERVIEW
The New Yodel
Launched in Q2 2023
PRODUCT OVERVIEW
Here are the new looks…
PRODUCT OVERVIEW
